FILFURY is a multidisciplinary artist, director and designer, and Executive Creative Director of Untold's LA studio. His output moves fluidly across film, VFX, motion design and physical sculpture – all held together by one unmistakable graphic language, built from a foundation in sneaker and streetwear culture and sharpened over two decades of self-directed craft.
As a director, FILFURY has shaped campaigns for Rolls-Royce, Aston Martin, Beats by Dre, Estée Lauder, Ralph Lauren and Epic Games, and music videos and visuals for LeBron James, ASAP Rocky, Imagine Dragons, Idris Elba, Lil Baby and J Hus – work that has won a Clio (Bronze, Entertainment, for SWARM), a Gold Promax (SWARM) and a Shark Award (Bronze, Hispano) in 2023, following two Gold Promax ABC1 wins in 2011 for best on-air branding and best indent. His earliest recognition came in 2003, when he won New Designer of the Year at New Designers at the very start of his career.
Alongside directing, his art practice is a continuous, evolving body of work. It began with deconstruction – taking familiar footwear and clothing apart and rebuilding their shapes, textures and materials into entirely new forms – and has since evolved into a language built on contrast and visual metaphor. His current project, Boy Soldiers, reimagines the classic green toy soldier as a suburban UK youth icon: tracksuits become armour, bikes become steeds, and corner shops and football fields become the small worlds his "suburban warriors" occupy – a body of work about the uniforms, codes and shared way of life of growing up on a British estate. This practice has been exhibited internationally across London, New York, Amsterdam, Milan, Hong Kong, Miami, São Paulo, Monaco and Düsseldorf, and covered by Vogue, British GQ, Vanity Fair, Sneaker Freaker, Hypebeast, Highsnobiety, Complex and Quartz, with collaborations spanning Nike, Adidas Originals, Size? and Philipp Plein.
As Executive Creative Director of Untold LA, he leads the studio's creative output and mentors its next generation of talent – treating the studio itself as a creative practice, not separate from his own.
Direction, design and art. One signature.
This is a collection of artworks, for love and money.