PROFILE

FILFURY is a British director and artist.

 

FILFURY is a multidisciplinary artist, director, and Executive Creative Director of Untold’s LA studio, operating at the intersection of art, fashion and high-end visual storytelling. Known for his bold graphic language and hyper-stylized aesthetic, he fuses film, VFX, motion design and sculpture into a singular visual signature that is instantly recognisable.

As a director with Untold Studios, FILFURY has crafted cinematic campaigns and cultural moments for Beats by Dre, LeBron James, Aston Martin, Lil Baby, Imagine Dragons, Idris Elba, Estée Lauder and more – shifting seamlessly between luxury refinement and raw cultural grit. His value lies not just in creating visually stunning work, but in his ability to understand a brand at its core and elevate it with cultural sharpness and design precision.

As Executive Creative Director of Untold LA, he is a driving force in shaping the studio’s creative culture – mentoring rising talent, championing design-led thinking and solving complex creative challenges for the world’s biggest brands. He is fiercely ambitious, both in his own craft and in building the future of Untold in the US.

Internationally exhibited across London, New York, Amsterdam, Milan, Hong Kong, Miami, São Paulo, Monaco, and Düsseldorf, his artistic practice spans digital art, physical sculpture, and experiential installation. His work has been featured in Vogue, British GQ, Vanity Fair, Sneaker Freaker, Hypebeast, Highsnobiety, Complex, and Quartz, with collaborations including Nike, Adidas Originals, Size? and Philipp Plein.

One of the most highly regarded design-driven directors in the world, FILFURY continues to blur the line between commercial direction and fine art – building a visual world where design carries purpose, storytelling is graphic, and every frame feels iconic.
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This is a collection of artworks, for love and money.